10+1 Cutting-edge Tools To Up Your Social Media Marketing Game

For any business, regardless of its size and scale, social media presence is vital today. Social media management software is an application program or a suite of tools designed for managing and analyzing social media activities. It is a robust platform that helps you monitor and control your social media networks from a single interface.

 


A social media management tool not only makes it easier to post on different social media channels but also helps you interact and respond to comments effectively. Good control over social media activities also enables you to enhance your brand’s reach and digital presence, ultimately improving your business returns.

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Social Media Management Software - A Feature-rich Asset for Marketers

In today’s digital era, the significance of social media is growing at a breakneck pace. And with this growth, the popularity of tools used to manage social media pages/ accounts is also increasing rapidly. But how exactly can social media management tools help your business propel its online presence and gain an edge over its competition?

Social media marketing tools play a pivotal role in helping you improve engagement and establish more meaningful connections with your target audience. Furthermore, you can keep track of and have complete control over all your social media profiles without any hassles with efficient social media management software. Teams are also enabled to collaborate more productively and efficiently with these excellent platforms.

Some of the great benefits of social media management software include content planning and publishing. These features save many users’ time by enabling them to schedule and publish their posts at desired times without any delay. Similarly, these social media management tools’ analytics and reporting capabilities help users gain crucial insights into their post-performance. Accordingly, they can optimize their posts to achieve maximum positive returns for their business consistently.

Here's our list of Top Social Media Marketing Tools - 2021

Hootsuite Review | SaaSCosmos

Hootsuite

Hootsuite is a leading social media management tool that can help you achieve a number of your social media objectives quite effectively. Right from scheduling posts, finding prospects, dealing with customer concerns to managing the team and measuring ROI, everything can be controlled with this powerful platform. The Hootsuite social media management tool is suitable for everyone, including entrepreneurs and small groups as well as large organizations.

Along with the strategy and ideation aspect, Hootsuite offers significant feature offerings to analyze your performance across social media channels. The tools provide custom reports to help users understand the impact of all social media activities on the brand and bottom line. With Hootsuite, you gain actionable real-time insights to make critical business decisions. Get the most out of all your social media campaigns with the advanced features and functionalities of the Hootsuite tool.

Hootsuite comes with four plans so as to cater to individual professionals, small teams, businesses, as well as big organizations. These four plans are –

  • Professional
  • Team
  • Business
  • Enterprise

Hootsuite also offers a 30-day free trial so that users can try out the features of the tool. As a result, Hootsuite has managed to expand its reach to 18+ million users across 175+ countries.

No matter if you want to boost sales, improve leads, strengthen customer service or develop a top-class website, HubSpot is equipped with the right tools to expedite your business growth. With over 875+ integrations, HubSpot is the most preferred platform when it comes to carrying out customisations to make the CRM platform suitable for your business.

Craft the perfect combination of practices, strategies, and technologies with HubSpot to nurture meaningful relationships with your customers. HubSpot’s world-class CRM platform has been beneficial for 121,000+ users across 120+ countries globally. They have independent hubs for marketing, sales, CMS, customer service, and operations that come with special features so as to attract, engage and satisfy their customers.

Pros

  • Users can easily edit posts from the Hootsuite calendar.
  • Excellent media library
  • Customer support is equipped to handle all your concerns.
  • Single calendar for posts on multiple platforms

Cons

  • The tagging feature is lacking, which makes posting a lot tedious.
  • No option to upload videos on personal accounts on LinkedIn.
  • Very few channels allowed with the professional plan.
  • The interface is not good enough as compared to other platforms.
 
 
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Sprout Social Review | SaaSCosmos

Sprout Social

Unlock the full potential of social with a prominent social media management optimization tool. Sprout social is perfect to successfully manage your marketing strategy and bolster the growth of your business. Building a solid social presence and cultivating unparalleled customer connections becomes a breeze with Sprout Social. Sprout Social also facilitates customer support and helps in decoding trends to strengthen your business strategies. It is trusted by 25,000+ brands and organizations of all types and sizes.

With a user-friendly and simple interface, it enables users to schedule and publish posts in a hassle-free manner. The scheduled posts are automatically published on the specified day and time, thereby saving a lot of time and effort. Furthermore, this tool also offers exceptional analytics capabilities. This can be beneficial for you to assess social media efforts, analyze competitor campaigns, and generate accurate reports to make the most of your social media marketing practices.

Sprout Social comes with three pricing plans starting from $89/month per user and offering top-class solutions for businesses to step up their social media game. These plans are defined on the basis of the tools and solutions they offer. Sprout Social pricing plans are as follows –

  • Standard
  • Professional
  • Advanced

You can also avail a 30-day free trial to check out all the features of the Sprout Social platform.

Pros

  • The dashboard is very intuitive and well designed.
  • Customer service is prompt and quite helpful.
  • Reporting functions require little to no customization.
  • Enables users to handle many pages and channels very efficiently.

Cons

  • Automated weekly mini-reports are not too useful.
  • It could be great to see more customization options.
  • Approval and task assignment feature is not available with the basic plan.
  • Multiple photos cannot be posted on Instagram automatically.
 
 
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Buffer Review | SaaSCosmos

Buffer

A simpler and easier way to publish posts and track content performance is here. Buffer is a top-notch social media management tool that provides users with a range of features to enhance the reach and impact of their campaigns. This powerful web application enables users to schedule posts across a number of popular social media networks. Buffer is the best way for you to take your social media posts and engagement to the next level.

Along with planning and publishing social media posts, Buffer also allows users the options to analyze their posts as well as engage with the audience through comments quite easily. Another feature that helps Buffer stand out is its impeccable 24/7 customer support provided through email and social media. That is the reason why over Buffer has a customer base of over 75,000 customers and 100k+ monthly blog readers.

Buffer offers two pricing plans – Free and Essentials. The Free plan consists of limited features and enables users to manage three channels per month. On the other hand, the Essentials plan charges $5/month per social media channel. That’s not all; you can also use the Essentials plan absolutely free for 14-days to try out its functionalities.

Pros

  • Easy to share content across multiple social media sites with just a few clicks.
  • Pre-scheduling posts and organizing content easier than ever.
  • Enables sharing of pictures, videos, and links directly from the web.
  • Amongst all the social media management platforms, Buffer is one of the most affordable platforms.

Cons

  • When it comes to integration with social networks, there are limitations.
  • The mobile app does not have all the features of the web version.
  • The tracking and analytics capabilities of Buffer are a bit poor.
  • Content calendar planning has room for improvement.
 
 
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SocialPilot

Are you looking for an efficient platform to improve your social media efficiency? SocialPilot is a robust post-scheduling and marketing tool that makes it easier for small businesses and digital agencies to have complete control over their social media activities. Along with automating the scheduling of posts, SocialPilot also helps in analyzing and optimizing social media marketing activities. This allows users to drive positive returns for their business consistently.

With a secure client management option, seamless approval workflow, as well as easy to understand analytics reports, SocialPilot stands well above its competition. Agencies are also provided with customized user interfaces to improve the effectiveness of their social media management functions. SocialPilot enables users to achieve better response rates by facilitating the option to reply to messages, posts, and comments in real-time.

SocialPilot comes with four different pricing plans that are specific to individual professionals, small teams, studios, or agencies. SocialPilot also offers a 14-day trial that is free of cost. Following are the details of SocialPilot’s pricing plans:-

  • Professional – $25.5/ month
  • Small Team – $42.5/ month
  • Studio – $85/ month
  • Agency – $127.5/ month

Pros

  • Acts as a single interface for all social networks.
  • Simplifies creation, curation, scheduling, posting, and analysis.
  • Powerful collaboration functionalities.
  • The analytics feature is convenient and easy to use.

Cons

  • No analytics feature for Instagram.
  • UI is not intuitive
  • There’s a limit to the number of reposts.
  • The basic plan has a lot of limitations.
 
 
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eclincher review | SaaSCosmos

eClincher

eClincher is a web-based tool that focuses on simplifying and streamlining social media management for small and medium businesses. It caters to professionals, agencies, and companies that are looking for a powerful and intuitive solution to manage their brand reach and reputation. This comprehensive social media marketing and customer support platform allow users to manage and optimize all their social media activities in one place.

The most beneficial features of eClincher include scheduling posts, automated publishing, social inbox to interact easily across all channels, hashtags monitoring, etc. Offerings such as link shortener and tracking, content curation, reputation management, and Pinterest integration also make eClincher stay ahead of its competition. Moreover, eClincher also provides excellent analytics and reporting capabilities to make the most of your social media marketing efforts.

eClincher has three pricing plan options. They are as follows –

  • Basic – $59/ month
  • Premier – $119/ month
  • Agency – $219/ month

Each of these plans offers a 14-day free trial for users to try out all the functionalities of the tool and make a decision about which plan satisfies their requirements the best.

Pros

  • Customer service is super helpful and better than other tools.
  • Inbox feature makes responding faster and easier.
  • Various tools to enhance posts make them more customized.
  • Monitoring accounts and interacting is a lot easier

Cons

  • You can’t post stories and carousels to Instagram without a push notification.
  • The auto-post feature is a bit confusing.
  • Not very intuitive, which hampers customer satisfaction.
  • The mobile app doesn’t always keep you logged in, which can be time-consuming
 
 
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Falcon.io Review | SaaSCosmos

Falcon.io

Falcon.io is a one-stop solution to meet requirements pertaining to any of your social media marketing activities. With Falcon.io, users can have complete control over social media marketing, engaging, publishing, and analytics on a single platform. This all-in-one, social media management tool helps marketers in delivering personalized brand experiences across all digital touchpoints. Falcon.io is the best platform for medium-sized businesses as well as enterprise companies across a range of industries.

Align all your social media activities, right from scheduling to publishing to analyzing – on a single platform. Managing customer satisfaction becomes simpler than ever with one inbox for all your social media interactions. The exceptional support from the Falcon team ensures that all users are enabled to maximize their social media efforts. This feature-rich and the cutting-edge platform is trusted by more than 30,000 businesses and agencies across the globe.

Falcon.io comes with two pricing plans to help you pick an option that’s right for your business. The two pricing plans are named ‘Essentials’ and ‘Full Suite.’ The Essentials plan is priced at $108/ per month and is the ideal choice for small businesses. On the other hand, the Full Suite plan offers additional features and caters to medium and large enterprises. Falcon.io also provides a 14-day free trial.

Pros

  • Well-organized and user-friendly interface.
  • Social listening and alerts are really helpful.
  • Feature-rich and intuitive platform.
  • Great tool for managing comments/ messages for multiple clients

Cons

  • The mobile app has very limited features.
  • Technical support is not up to the mark.
  • Reporting functions are not flexible.
  • It is a little bit pricey as compared to other platforms.
 
 
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MobileMonkey Review | SaaSCosmos

MobileMonkey

MobileMonkey is a multi-channel marketing chatbot platform that allows brands to connect with their audiences via Facebook messenger, Instagram Messenger, SMS messages, and webchat. It offers lead generation, re-engagement, and customer service features for all users. They have dedicated products and plans design for Instagram, agencies, in-house marketers, and SMB owners. MobileMonkey enables users to write chatbot funnels that work in multiple messaging apps. It has a unified messaging app that allows users to respond to webchat, Facebook, and SMS from one inbox.

They recently launched Instachamp, which is a suite of Instagram direct message automation tools. It’s 100% Instagram approved, which helps accelerate organic engagement with your brand and instantly improves social media customer service.

Its pricing plans designed for marketers start from $44.25 per month (startup edition) which includes a multi-channel inbox, 6500 send credits for 1 user. With this price, you’ll get advanced bot automation, drip campaigns for Instagram, SMS, and messenger, and analytics.

Pros

  • Doesn’t need coding and is very easy to set up.
  • Customer support is available via chat and Facebook group.
  • Enables users to manage messages in one inbox.

Cons

  • There’s room for improvement on customization options.
 
 
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Loomly Review | SaaSCosmos

Loomly

Step up your social media game with a remarkable brand success platform. Collaborate, publish and measure all your social activities from a single online place with zero hassles. This social media management tool helps businesses and agencies to handle every aspect of their communication on social media, right from publishing to responding to conversations. With world-class features, Loomly has powered more than 13000+ companies across the world.

Loomly is the ideal tool for social media managers looking to streamline their internal workflows through easier scheduling and publishing. Furthermore, Loomly users are provided with great tools to optimize their posts and extend their brand’s reach to a wider audience. With Loomly, you can also analyze how well your posts are performing and keep on making necessary modifications for the desired results. Real-time insights into post-performance make Loomly one of the most effective and highly beneficial social media tools for businesses of all sizes and industries.

Loomly comes with five different pricing plans so as to cater to a large number of businesses and agencies. The five pricing plans of Loomly are as follows:

  • Base – $25/ month
  • Standard – $57/ month
  • Advanced – $119/ month
  • Premium – $249/ month
  • Enterprise – Request Quote

Not sure which plans will be the perfect fit for your requirements? No worries. Loomly also provides a 15-day free trial to help you check out all the features of the platform.

Pros

  • Easy to use social media management tool.
  • Recommendations about topics to post.
  • Schedule of upcoming holidays and important days.
  • High-quality customer support.

Cons

  • No preview in the calendar view.
  • Cannot post directly to Instagram.
  • Advanced plans are quite expensive.
  • Analytics is not part of the base plan.
 
 
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Promorepublic Review | SaaSCosmos

PromoRepublic

An ideal solution for brands, agencies, small businesses as well as freelancers to enhance the impact of their social media activities. Discover, create and manage content from a single place with the PromoRepublic platform. With the PromoRepublic social media tool, managing multiple accounts and staying on top of all activities becomes very easy. Hence, it is no surprise that PromoRepublic has over 50000 customers all over the world.

With the PromoRepublic platform, users get relevant content ideas, schedule posts based on AI, and efficiently manage multiple social media accounts without any concerns of the scale. Answering comments, reviews, and direct messages also become a lot easier as all of it can be accessed through a single dashboard. The key offerings of PromoRepublic also include events calendar, graphics editor, content customization, etc., to help you maintain brand reputation and consistency across all channels.

PromoRepublic provides users with three options when it comes to pricing plans. These plans are:

  • Standard – $39/ month
  • Professional – $79/ month
  • Enterprise – Custom Pricing

Moreover, PromoRepublic also offers Content Bundle, a set of editable templates tailored for specific business objectives, starting at $250. With PromoRepublic, you also get a 14-day trial that is free of cost.

Pros

  • Excellent content marketing tools.
  • The scheduler provides recommendations for what to post & when.
  • The library of editable posts is a great feature.
  • Top-notch Pre-built templates

Cons

  • It doesn’t integrate with 3rd party plugins or apps.
  • No option to bulk upload posts.
  • The drag and drop feature could be a great addition.
  • Pricing is a bit on the expensive side.
 
 
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Sendible Review | SaaSCosmos

Sendible

Sendible is a robust software-as-a-service (SaaS) solution that can help businesses and agencies to plan and manage their social media strategies effectively. From bulk scheduling and calendar view to analysis and email support, Sendible provides users with a number of features in a centralized package. That is why more than 20000 businesses, marketers, agencies, and brand managers have opted for Sendible so as to amplify their brand impact.

With Sendible, you can customize and preview posts for each social media channel. That’s not all; Sendible comprises a wide range of agency-focused features to help marketers and businesses in making the most of their social media activities. Users also get topic suggestions to keep on propelling their online presence. Similarly, Sendinblue enables users to store hashtags and canned responses in a single location to help them streamline their social media functions.

Sendible has four useful pricing plans on offer that cater to different scales and sizes of agencies. All of Sendible’s pricing plans offer a 14-day free trial. The pricing plans of Sendible are as follows:

  • Creator – $25/ month
  • Traction – $76/ month
  • Scale – $170/ month
  • Expansion – $340/ month

The ‘Creator’ plan is for freelancers or agencies that are just starting out. ‘Traction’ is for small agencies and brands, whereas ‘Scale’ is for growing agencies and brands. The ‘Expansion’ plan caters specifically to big teams, companies as well as agencies.

Pros

  • Scheduling social media posts across multiple platforms.
  • Campaign and post-performance analysis.
  • Real-time interactions with the audience.
  • Ease of access and quick posting features

Cons

  • No free plan on offer.
  • The cost of premium offerings is quite expensive.
  • Inbox is extremely clunky.
  • Reporting features are limited
 
 
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SocialBakers Review | SaaSCosmos

Socialbakers

Socialbakers is one of the most popular and widely used social media marketing software platforms available today. This AI-powered platform is ideal for brands and agencies of all sizes. It provides users with an excellent suite of tools to build an extraordinary digital presence. With Socialbakers, you are always encouraged and assisted in producing content that your target audience would love to see.

With the Socialbakers platform, you can also analyze engagement across all your social media channels through a single interface. The features of the Socialbakers tool include research and planning, content strategy, listening and intelligence, influencer marketing, social media management, measurement, and reporting, as well as customer care. With such a wide range of offerings, it is no surprise that Socialbakers has a customer base of over 10000.

Socialbakers provides two pricing plans for its users. These are ‘Essential’ and ‘The Complete Socialbakers Solution.’ While the ‘Essential’ plan is perfect for someone who’s just starting out, ‘The Complete Socialbakers Solution’ is expertly built to meet the unique and exact requirements of businesses and agencies of all scales and sizes.

Pros

  • The analytics feature of Socialbakers is top-notch.
  • The interface is very user-friendly and intuitive.
  • Campaign monitoring and report generation ranks high above all other tools.
  • Insightful dashboards to quickly assess performance across channels.

Cons

  • The engagement rate metric can be improved and made more clear.
  • Community management is consistently glitching.
  • Gifs or videos cannot be uploaded into the scheduling tool.
  • Customer service needs to be better and more prompt.
 
 
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Social Media icons | SaaSCosmos

Conclusion

When it comes to improving your brand’s digital presence, social media marketing is indispensable. And to carry out effective marketing activities online, it is essential to have a robust social media management platform.

Listed above are 10 of the best and most useful social media management tools.

Take a look at all the options again and choose a platform that best meets your desired requirements.

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