Buffer is a social media management software trusted by over 75,000 brands and businesses to drive meaningful engagement and results on social media. Try Buffer’s suite of products for planning and scheduling your content, analyzing results, and engaging with your audience. Buffer helps social media marketers and teams work more efficiently and effectively.

At its heart, Buffer offers a straightforward service. You attach your social media accounts, then schedule content to post to each account. Whenever you find an item you want to share you add it to your “buffer,” and the software publishes it on your behalf at an agreed time. However, if you choose to add on Buffer Publish and/or Buffer Analyze, then Buffer offers a more extensive list of features.

There are three Buffer apps: Buffer Publish, Buffer Reply, and Buffer Analyze.

The main app is Buffer Publish, where you create and schedule your posts. When people simply refer to “Buffer,” they generally mean Buffer Publish.

Buffer Reply is their engagement tool, which enables teams to respond to social conversations within one simple inbox.

Buffer Analyze is still in development but will be available to Publish customers who are subscribed to the Pro or Business Plan.

Buffer’s approach makes sharing content extremely easy. Once you’ve hooked up your social accounts, you can easily create a new post within the app. It lets you select the social accounts you want to use, automatically disallowing impossible combinations (for example, Twitter doesn’t allow you to make an identical tweet to more than one account.

The higher plans also make it extremely easy to add content from other sources, such as your favorite blog.

Buffer is one of the more user-friendly social media management programs, with every action intuitive. As with all these apps, connecting your Instagram account can be slightly convoluted (thanks to Instagram’s restrictions) but Buffer makes this easier than most of the competition.