Social Media Audit

What Is A Social Media Audit And How To Conduct Social Media Audit

Are you worried about your social media traffic? Are you fed up with the meager traffic on Twitter, Instagram, or Facebook? Whether you’d like to attract new customers or retain old ones, social media auditing offers you colossal opportunities.

But what is a social media audit? How do you conduct it? That’s precisely what we’re going to discuss in this article. Boosting up your social media handles is pretty simple if done in the right way.

Auditing plays a crucial role in filtering out the best and worst marketing strategies for your business. Whether running an eCommerce store or a personal brand, frequent audits are essential to enhance brand awareness.

As you read the article, you’ll understand the in-depth meaning of social media audit, how to do it from scratch, and result-oriented practices leveraged by industry professionals.

Let’s dive in.

What Is A Social Media Audit?

Social media is tracking business performance on multiple social media handles such as Pinterest, Facebook, Twitter, Instagram, Linked In, etc. Regular audits help you understand the way customers are interacting with a business.

In this process, the auditor collects data from the various social media handles, including engagement rate, number of views, response, and traffic. After that, you should track the investments and ROI. Most importantly, audits let you know what strategies work for you and modify the least-performing systems.

Most people neglect social media audits. However, to scale your business, audits play a vital role. Here are a few reasons to perform audits:

  • It helps you attract new customers and retain older ones.
  • Frequent audits pull out successful and unsuccessful strategies.
  • Most significantly, routine audits help you understand the marketing plan that doesn’t fit your business model.
  • It enables you to filter potential and fake customers.

In a nutshell, a regular social media audit saves huge bucks and boosts your marketing efforts by 2x. If you’re stuck about how to conduct ultimate audit sessions on various social media handles, here’s an easy-to-follow guide leveraged by most industry professionals and fortune brands. Don’t miss it out!

How To Conduct A Social Media Audit: The Detailed And Simple Guide

Let’s Prepare For An Audit

Prepare for an audit by creating a spreadsheet to record, track, and analyze all your social media metrics. For this, hit google drive and pull out google sheets. Now, list out the key performance indicators in the columns. Include key factors as follows:

  • Username
  • Platform URL
  • Popular Content
  • Demographics
  • Clicks
  • Comments
  • Likes
  • Video views
  • Engagement rate
  • Number of followers

Add multiple metrics to analyze your business performance on numerous social media handles. After you’re down with the preparation, it’s time to audit your social media platforms. Here’s an example of Facebook auditing.


Facebook records colossal metrics that you can easily access the data from the Facebook Business Suite. You get detailed insights into your business page and advertising account. In general, Facebook provides you with accurate info related to likes, post reach, and engagement. Meanwhile, you can also search for the best-performing posts.

The best performing content helps you create masterpiece content on similar topics. Since you know the best performing content on Facebook, it’s pretty simple to attract new customers or retain older ones by posting content on similar ideas. Now, organize the data in the spreadsheet.

Now, you can track the complete data about the best performing content, engagement rate, total reach, likes, comments, etc. The best part of auditing is it gives tons of ideas to create ultimate content. If you’re a beginner, make the data as simple as possible. Make sure you don’t mess up with overwhelming info in the initial stages.

Dump Least Engaging Followers

Followers are of no use when they don’t engage with your content. So, dump the fake or least engaging followers. Build a robust community with potential customers; if you’re confused about identifying fake followers, cool. There are numerous tools available in the market to scoop up fake followers within a few minutes. Similarly, you can also remove unauthorized profiles(fake followers).

Spy On Your Competition

This is another best practice that you shouldn’t miss out on to create trending or viral content. For this, you can use tools such as Buzzsumo, Social Crawlytics, or Quick Sprout. Observe your competition profiles and note a few points about them (List out the issues you’d like to incorporate in your business profiles). Also, read the comments to know the interests of your audience. Finally, come up with the ultimate content ideas that drive colossal traffic to your profile.

Don’t Forget to Calculate Your Investment And ROI.

If you run ads, it’s vital to calculate investment and ROI. Platforms like Pinterest and Facebook record multiple metrics, including costs, clicks, response, and other key performances. Open your ads dashboard and analyze the ads that are providing a high response.

Usually, these small activities save massive bucks on ads that bring you zero results. Although calculating budget and ROI is quite challenging, you can perform it by comparing costs with the results you gained.

Frequently Asked Questions

1. Is it necessary to perform social media audits?

Yes. Regular audits help you identify the strategies that are working for your business growth. Meanwhile, you can re-evaluate or eliminate strategies and marketing plans that aren’t performing well.

2. How often should I audit my social media profiles?

At least twice a year. It’s even beneficial to audit social media accounts once in two months.

3. Do I need any tools to audit social media platforms?

No. However, if you’d like to dig deeper information, there are numerous tools to leverage, such as Buzzsumo, Sprout Social, etc.


Social media audits boost your business’s social presence by 2x. The word “Auditing” seems terrific and tedious. However, follow the simple steps discussed in the article once in a while to maintain a healthy and engaging social media profile.

All you need to do is track the critical performances in your customized spreadsheet and track multiple metrics from audience demographics to best-performing content. What do you say? Do you know any other audition tips? If yes, feel free to leave a comment below.

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