What are marketing tools? Definition and examples

Marketing tools are product development and promotional strategies that a company uses to develop and promote its product and services. The vast majority of businesses use several different marketing tools, such as email marketing, content marketing, online or social media advertising, search engine optimization (SEO), and ample more tools to boost their sales. Companies have a range of marketing tools at their disposal.

These tools can be used for various functions like boosting sales immediately or gathering customer data or giving the customer knowledge of their product. We all are aware of the importance of marketing in any business. It plays a very important role if you want to grow your business and keep improving your performance. Marketing helps to target the right audience, at the right time with appropriate concentration. To ensure maximum sales of your product it is of utmost importance to know the market inside out, to recognize your target audience, what they need and when they need and what they don’t realize what they want yet. Marketing tools allow you to streamline all this information and a lot of otherwise laborious tasks and time-consuming processes and relocate your creative energy elsewhere. They help you track all your efforts and make you stand in the competition yet stand out from the crowd.

Examples of marketing tools

Following are some examples of the marketing tools to get a clear idea of what they are and when and how to use them appropriately.

Print advertising

Print advertising means advertisements that are printed in hard copy in publications for instance newspapers, magazines, journals. Buying an advert can be expensive but it helps to increase the probability of reaching a wider audience. Being a costly investment makes evaluating the return on it extremely important.

Digital marketing

Digital marketing, also called online marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This may include emails, social media platforms, web-based advertising, and mobile apps. Essentially if a marketing campaign involves digital communication, it’s digital marketing. A vital component of digital marketing is web analytics through which it is possible to track an internet user’s online information like IP address and search keywords which make the targeted advertising easy by reaching the business core audience.

Search engine optimization (SEO)

In simple terms SEO can be defined as the process of improving your site to increase its visibility when people search for your products or services related to your business in any search engine. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.SEO is rising as a major marketing tool for small online businesses.


Market surveys are the survey research and analysis of the market for a particular product or service which includes the investigation into customer inclinations. A study of customer capabilities such as investment attributes and buying potential. Market surveys are tools to directly collect feedback from the target audience to understand their characteristics, expectations, and requirements. The main purpose of the market survey is to offer marketing and business managers a platform to obtain critical information about their consumers so the existing customers can be retained and the new ones can be got on-board. Surveys also help us to know the details such as whether the customers will spend a certain amount of money for their products or services, their inclination levels among customers about upcoming features or products, what are there about the competitor products, etc. A market can also be used to improve the existing products and evaluating customer satisfaction levels.

Google analytics

Google Analytics provides you with visitor data so you can identify what they are doing on your website. It allows you to track and understand your customer’s behavior, user experience, online content, device functionality and more. Google analytics allows you the information needed to help you shape the success strategy of your business, discovering things you probably never knew about visitors on your site. The best part of about Google analytics is that it doesn’t charge you a penny to provide all this useful information and is completely free. It does all the work for you saving up your time which is otherwise spent in putting the data into documents and spreadsheets. With it you can uncover valuable data about your audience to determine which channels drive most of the traffic to your website. It also helps you to track what receives the most views and shares.

Customer loyalty programs

Customer loyalty programs are about to best encourage and reward your customer for their loyalty with your brand which in turn increases the likelihood of your customer to come back again and again to your brand. Also it is cheaper and less time consuming to get your existing customer to buy your products than new ones. They help to retain loyal and valuable customers who not only spend money on your brand but also help to generate it by referring your services to their friends, family or even on social media.

These are just a few of the marketing tools and there may be hundreds more of them. As the article explains marketing tools can help you boost up your sales in more than one way. But different marketing tools fit the different business goals. Some are used to increase sales while some are used to know your consumer well . one doesn’t need to use all or any marketing tool which will just result in increasing chaos and also make the management of the business disorganized. But the selective and appropriate use of these tools can be a real boon for any business.

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